![]() ![]() “But this is not about how we can throw as much data at you as possible and get you guys to process it. “In our early days of going out and speaking with artists and managers, we went out with reams of data: ‘here you go, let’s see what sticks’,” said Williamson. Fan Insights has been developed in-house as a replacement.Īhead of the launch, Music Ally got a demo of the new dashboard from Spotify’s head of artist services Mark Williamson and VP of product Charlie Hellman, who said that its emphasis is on “actionable” information rather than a deluge of data. The new dashboard solves one of Spotify’s headaches this year: the fact that its previous partner for providing analytics to artists – Next Big Sound – was bought by another streaming service, Pandora, earlier in 2015. Artists and managers can request access now, although the proper rollout will take place in the coming months. The dashboard is currently in “limited beta” on desktop computers, with a basic mobile version available too. Spotify is launching a new “Fan Insights” dashboard that will provide musicians and managers with analytics on how they’re being listened to on the music-streaming service. ![]()
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